Shaul sidi

שאול סידי

Must Jewelry has been sourcing, manufacturing and marketing diamonds as well as fine jewelry since the 1980s. founded and led by twin brothers who have over 30 years of experience in the diamond industry.

Based in Tel Aviv, the fashion center of Israel, a global company marketing to the US, Asia and Europe.


Yossi and Shauli Sidi, the founders of Must Jewelry offer a wide selection of colorless diamonds from 10 points up to a carat VS-SI clarity and fine makes only.

They are young dynamic and extremely fashion savvy. They work with private clients according to any budget to source the diamond, design and manufacture any desired jewelry piece.


All jewelry is custom made according to the highest standards.

The process of jewelry design is engaging, exciting and fun for the private customer.

About Us

21 Tuval Street, 27th Floor Ramat Gan, Israel

Tel: (972) - 3 - 612 - 33 - 30 |  E-mail: